http://i.imgur.com/VhaAD.jpg - Bigger image of the main character
Images are pretty blurry, but I think we're in store for a new Ultraman series at last. Seems to be modeled after the Ultra Egg toyline - basically eggs that fold out into monsters and Ultraman characters. It's been out for a little while, but this is the first time a full on Ultra/Ultraman character and weapons have been marketed in conjunction with it. I can't quite make out the logo but I see what might be the shapes for ウルトラエッグ - Ultra Egg.